Check out our latest happenings all over the world!
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posted Dec 22, 2009 12:25 AM by IT Admin
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updated Jan 18, 2010 12:59 AM
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Purifying Detox Body Treatment
[March 2010 - Global Launch]
Our latest Purifying Detox Body Treatment was inspired by the popular demand of our Purifying Detox Oil. Many customers have given us positive feedbacks on the product and how they would love to experience a full detox body treatment.
So, here we are, with a complete Purifying Detox Body Treatment that consists of the following products:
The Natural Organics Spa Collection
[January 2010 - Global Launch]
Upon repeated requests from our customers, we are introducing in year 2010 our spa collection with a focus on relaxing body treatment products:
Spa Therapy Gloves & Spa Therapy Slippers
[January 2010 - Global Launch]
Our latest innovation inspired by the self-warming material of neoprene - the same material used for wetsuits.
These Spa Therapy Gloves & Spa Therapy Slippers are the perfect companion for your hand & foot treatment at home. Simply apply your favorite HEIDI'S moisturizer, slip on the gloves or slippers, sit back, relax and enjoy a stressfree spa treatment.
We suggest to use the following HEIDI'S products for:
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posted Mar 30, 2009 6:30 AM by IT Admin
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updated Jul 6, 2009 10:05 PM
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New Product from HEIDI'S Natural Organics
[Spring/Summer 2009 - Global Launch]
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With great success from last year's launch of Natural Organics, we have now yet a few more new products to be added to the family.
Soothes Series represents a line of new producsts that serves the main purpose of soothing the skin under many conditions. Considering the environment nowadays along with stress and pressure from daily lives, many are experiencing sensitive skin and sensitive reactions from the air and the overall environment.
Soothes Series consists of the following products and will be launched in sequence starting from April 2009:
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posted Mar 30, 2009 6:16 AM by IT Admin
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updated Mar 30, 2009 6:29 AM
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New Product Line: HEIDI'S Natural Organics
September 2008 [Global Launch]
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With an increase in popularity on natural and organic ingredients, we have decided to launch a brand new product line - HEIDI'S Natural Organics.
This line of products will include the use of essential oils, natural preservatives such as Vitamin E, and rare organic ingredients that offer recovery and regeneration properties to the skin.
Starting from September 2008, we will be launching the following products in sequence:
Check out all the available products within the HEIDI'S Natural Organics now! |
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posted Mar 30, 2009 12:08 AM by IT Admin
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updated Mar 30, 2009 6:14 AM
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BEAUTY & HAIR magazine interview
10 November 2007 [Hong Kong]
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Ms. Heidi Zwicky, Chairwoman & Founder, along with our Ms. Rita So, Managing Director, were interviewed by Hong Kong Professional Beauty magazine BEAUTY & HAIR for the December issue 2007.
Interview was conducted at the prestigeous Repulse Bay in Hong Kong. |
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BeautyPro Product Award Ceremony
October 2007 [Hong Kong]
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HEIDI'S is proud to receive "Outstanding Nail Product" award from BeautyPro magazine in Hong Kong. 
The Panel Judges for the competition included top local experts in the industry as well as celebrity artists and top executives from local beauty schools.
Awards were presented by honored guests and local celebrities. Event included award presentation ceremony and sit down western style dinner. |
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Beauty & Hair Brand Award Ceremony
September 2007 [Hong Kong]
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HEIDI'S is proud to receive "Most Popular Salon Brand \Award" from Beauty & Hair magazine in Hong Kong.
Such an award is based on actual votes by estheticians and Beauticians from local salons in Hong Kong.
The ceremony was held on the only world class cruise ship in Hong Kong, "Asia Star." Participants were invited to arrive early on the cruise, had cocktails, mingled around with fellow industry professionals, and enjoyed a wonderful lunch buffet while entertained by pop singers Wing Yi and other celebrity artists.
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BeautyPro Magazine Interview
March 2007 [Hong Kong]
| With the popularity of HEIDI'S products in Hong Kong, our very first local magazine interview was held at the office of the US Commercial Services, the commercial arm of the US Consulate General in Hong Kong. Ms. Heidi was interviewed upon her return from the Taiwan Reseller Training and was glad to meet Mr. James Mayfield, senior commerical officer of the US Commerical Services. |
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Taiwan Reseller Training
2-4 March 2007 [Taipei, Taiwan]
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Upon the successful launch of HEIDI'S products in Taiwan since Fall 2006, this was the frist training provided to our resellers at the 5-star Formosa Hotel in Taipei. The main goals of the training was to certified as many HEIDI'S professionals as possible in the market, aligning with continuous efforts in marketing and expanding clientelle base. Hosted by our distributor in Taiwan, estimated 100 participants attended the training and were certified, representing over 300 retail locations all over Taiwan. |
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posted Mar 29, 2009 11:15 PM by IT Admin
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updated Mar 30, 2009 5:53 AM
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Appointment of Taiwan Exclusive Dsitributor: Carden Cosmetics
August 2006 [Taipei, Taiwan]
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We are proud to assign the exclusive distributorship of HEIDI'S products in Taiwan to Carden Cosmetics, whereby its principal Mr. Kevin HOU had been in the beauty business for over 20 years, distributing beauty machines from USA and professional skin care products from Spain.
The addition of HEIDI'S brand to Carden is very complimentary to their existing product range, whereby Mr. HOU feels that the rapid growth of professional nail salons in Taiwan could bring new business opportunity to his company.
We are very excited and are looking forward to a prosperous partnership with Carden. |
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Going Live on TV Mart - First TV Shopping Channel in Hong Kong
March 2006 [Hong Kong]
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Invited by TV Mart, HEIDI'S will be selling on the first TV Shopping Channel in Hong Kong starting from March 2006.
Two different gift packages will be presented exclusively to the TV Mart shoppers. The first would be the "Ultimate Hand Treatment" and the second would be the "Ultimate Foot Treatment."
Both packages would be wrapped beautifully in chiffon gift bag, along with the core essentials of the package, TV Mart shoppers will also get a $100 gift coupon from Loving Nails (ongoing collaboration with the CMM Monita Group in Hong Kong), a free towel, two product samples, as well as a free 4 oz Tropical Scrub. |
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posted Mar 27, 2009 4:43 AM by IT Admin
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updated Mar 30, 2009 5:23 AM
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SEIYU Department Store Promotional Counter
July 25 to August 7, 2005 [Hong Kong]
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In collaboration with the Monita Group-Loving Nails in Hong Kong, we are excited to have the opportunity to present our fabulous products along with Loving Nails Outstanding Nail and Treatment services at one of the most popular Japanese department store SEIYU in Hong Kong.
Monita Group is one of the most established beauty group in Hong Kong. Founded by Ms. Cheng Ming-Ming in the early 1980s, the group business emcompasses beauty school, beauty product manfacturing, retail and wholesale, and beauty salon and spa services.
Our collaboration with the Monita Group will consists of joint promotional counter services, such as SEIYU, Loving Nails Services using exclusively HEIDI'S products for hand & foot treatments, and retailing our products at their product center located in their CMM beauty school. |
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New Reseller - Lobby Hair
May 2005 [Hong Kong]
| New Reseller Lobby Hiar ia having their launch party in their brand new store located in the heart of the shopping area Trim Sha Tsui in Hong Kong. Lobby Hair is considered Grade A full service hair salon, providing hair styling, hair treatments, makeup services as well as nail services to thir clients. Their impressive client list include many local celebrities, TV stars, pop singers and models. At the launch party, many of their celebrity clients showed up and all had a good time. Lobby Hair adopts HEIDI'S products for hand & foot treatment, as well as retailing in their retail section.
Ms. Rita SO, Managing Director, and Ms. Rosan Yip, Sales Manager, represetned the company to attend the party. |
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posted Mar 27, 2009 4:27 AM by IT Admin
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updated Mar 30, 2009 2:37 AM
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1st year Anniversary Party
November 2004 [Hong Kong]
| It's our first year anniversary in Hong Kong and we are having a Pink Party to celebrate our success in penetrating over 100 retailers!
All our resellers were invited to participate by dressing in pink! In collaboration with the US Commercial Services, the commerical arm of the US Consulate General in Hong Kong, this is the very first product marketing event that are specified for an American product brand.
Did you know, that if you were to be invited by our Mr. President to attend a cocktail party at the White House, you would be receiving the exact same invitation that we have used to invite our resellers for the cocktail party?
The party place, the Foreign Correspondence Club (FCC) is an exclusive club located in the heart of the financial and commerical area of Central in Hong Kong.
That evening, besides all the essentials of champagne, wine, and gourmet appetitizers, 10 Pink Ladies were awarded for their efforts in dressing fashionably in Pink. Each of the awardees received a full set of our latest Freesia Body Scrub, Freesia Moisture Magnet Body Wash, and Freesia Wonder Whip Body Lotion |
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Wing On Department Store Counters
September 2004 [Hong Kong]
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Starting from September 2005, we will be promoting HEIDI'S products at the Wing On Department Stores in Sheung Wan and Yau Ma Tei locations in Hong Kong. Wing On Department Store is one of the most popular local department stores, serving the Hong Kong families for many generations. HEIDI'S prdoucts will be presented within their "Personal Care" Department in the respective locations and full-time product consultants will be serving customers and providing hand treatment services on-site. |
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First Reseller in Hong Kong: Ellespa Limited
January 2004 [Hong Kong]
| We are proud to announce Ellespa, the leading spa service provider in Hong Kong took on HEIDI'S at the nail corner and retail gift shop.
Ellespa is located at the exclusive residential apartment & hotel "The Repulse Bay," offering a wide range of face, nail and body treatments.
Ellespa adopted HEIDI'S hand & foot treatment products as well as retailing such products in their retail area. Training is provided to their manicurists at their garden & fountain-view nail service area. |
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posted Mar 27, 2009 4:06 AM by IT Admin
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updated Mar 30, 2009 2:30 AM
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Training at the Barton Creek Resort & Spa
November 2003 [Austin. Texas, USA]
| Hands-on training for all the aestheticians at Barton Creek Resort & Spa in November 2003.
HEIDI'S products are used in hand & foot treatments at the spa, retail products are sold at the gift shop and at the retail area of the spa. Since it was almost Christmas, the resort hotel was filled with seasonal decorations, making the place more romantic than ever!
Our Founder Heidi, VP of Sales Renee, and President of Asian Distribution Rita spent a fabulous yet productive time at the Barton Creek. |
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Appointment of Global Marketing Partner
August 2003 [Hong Kong]
We are proud to announce the appintment of BAYA COMMUNICATIONS LIMITED as our global marketing partner. Based in Hong Kong, BAYA is an expert in re-positioning, localizing and marketing American products to fit the needs of cusotmers in Asia Pacific.
Starting in Hong Kong, BAYA will be responsible for setting up a suitable business model for our brand and to locate and introduce appropriate resellers to retail our products to end-user customers in the targeted market. |
BAYA COMMUNICATIONS LIMITED
Room 1702, Kwong Fat Commercial Building,
582 Canton Road, Kowloon, HONG KONG
Phone: (852) 2780-0227
Fax: (852) 8102-2780
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First Step into Asia
July 2003 [Hong Kong]
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It's exciting! This is our first time bringing products outside of the country and into the mysterious Asia Pacific. Along with Dr. Gordon Chiu, International Beauty & Health Consultant from New York, we are launching HEIDI'S products into Hong Kong, our first step into Asia.
HEIDI'S products will be featured in a live radio show at the Radio Television Hong Kong (RTHK), the only Government-funded Radio Station at a local Beauty Talk Show with Dr. Gordon Chiu.
Later that week, our products will be presented to a group of local women associated with the local beauty industry as well as from mass media and friends of the RTHK at the firve-star Pennisula Hotel. |
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